DIGITAL MATURITY INDEX
HOW DIGITAL IS YOUR EVENT MARKETING?
The VOK DAMS Digital Event Marketing Maturity Index is our new model for determining the level of digital maturity and identifying areas for development in event marketing departments. Knowing exactly where you currently stand so that you can systematically focus on the next steps is exactly what we make possible with our digitalization index. After all, we are only just beginning to realize the potential of digitization and the far-reaching changes it will bring.
Use our free self-check now and identify the maturity level of your company. Answer 60 questions in eight different dimensions and receive a customized report with detailed analyses and recommendations.
If you would like more information afterwards or want to understand the theory behind the Digi-Index, then download the corresponding white paper. We look forward to your participation.
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DIGITAL EVENT MARKETING MATURITY INDEX
Digitization is changing communication - including live communication. New technological solutions, the use and collection of data and the shaping of corporate culture are influencing a company's "fitness" for the digital age.
Take a little time and check how digital your event marketing already is in the self-check. Get to know your strengths and weaknesses in an individual report and find out what you can do now to improve your digital performance. We have defined eight dimensions that fully map the skills required in digital event marketing: Customer Experience, Digital Tools, Data, Process Digitization, Culture & Skills. Digital Strategy, Creation & Culture, Agile Event Management.
Our Digi Index is intended to be a compass and guideline for you on your way into the future. It can help you to determine what sensible next (big or small) steps are and which dimensions you need to focus on even more in order to transfer your event marketing activities into the digital future.
If you would like more information afterwards or want to understand the theory behind the Digi Index, then download the corresponding white paper. We look forward to your participation.
Participation in the analysis is possible until December 31, 2023. After that, we will analyze the data received anonymously in order to evaluate an inventory of the prevailing development standards among all participants and also make these results available to you in a second white paper.
