Metaverse_Whitepaper_Cover_EN

DE | EN

WHITEPAPER

MARKETING GOES METAVERSE

Welcome to the future. It's already a reality that major brands and technology companies are betting on and investing heavily in. Not only in technological development, but already now in designing experiences and marketing their brands there. In our international study, we would like to give you an insight and overview of the possibilities, opportunities and potentials that the metaverse offers for marketing and, in particular, for event marketing. What do decision makers in the industry think about the metaverse - hot or hype? Find out here.

Accumulated know-how on more than 36 pages

 Read comfortably on your smartphone or computer
Download whitepaper and educate yourself

ACQUIRE EXPERTISE NOW!

marketing

MARKETING GOES METAVERSE

Let us take you on a journey into our vision of the future: The metaverse is here – and it will massively change the world we know and work in. It will change our ability to collaborate to entirely new levels, offering experiences that are currently limited by time, space and budget. And marketing and event experts will not be able to ignore the Metaverse, because it will be the operating system for hybrid events, the events of the future.

We are convinced that we are now in the defining moments for the Metaverse, that the course is now being set for how it will shape the future. How events, conferences and trade shows will be revolutionized in the hybrid space. Events in the Metaverse take place as an extension of reality in real time. It's a fusion of live and digital, meaning that attendees will have real live experiences in three-dimensional space. The Metaverse is then no longer "just" a virtual world, but it encompasses and transforms the digital and physical worlds, it encompasses and transforms private and public experiences, open and closed events. With the result that experiences embrace unprecedented (and unthinkable) possibilities of immersion, immersiveness and possibility. 

Metaverse_Whitepaper_Bild_1_EN
Metaverse_Whitepaper_Bild_3_EN
Metaverse_Whitepaper_Bild_2_EN
Metaverse_Whitepaper_Bild_4_EN

ACQUIRE EXPERTISE NOW!

Tania Nazzal

tnazzal@vokdams.de

+49 202 38 907 -100