MARKETING GOES METAVERSE

Let us take you on a journey into our vision of the future: The metaverse is here – and it will massively change the world we know and work in. It will change our ability to collaborate to entirely new levels, offering experiences that are currently limited by time, space and budget. And marketing and event experts will not be able to ignore the Metaverse, because it will be the operating system for hybrid events, the events of the future.

We are convinced that we are now in the defining moments for the Metaverse, that the course is now being set for how it will shape the future. How events, conferences and trade shows will be revolutionized in the hybrid space. Events in the Metaverse take place as an extension of reality in real time. It's a fusion of live and digital, meaning that attendees will have real live experiences in three-dimensional space. The Metaverse is then no longer "just" a virtual world, but it encompasses and transforms the digital and physical worlds, it encompasses and transforms private and public experiences, open and closed events. With the result that experiences embrace unprecedented (and unthinkable) possibilities of immersion, immersiveness and possibility.