THE ROADSHOW OF THE FUTURE IS HYBRID 

Hybrid events have experienced a real boost in the past year. And the immense potential of hybrid events is far from being exhausted. When it comes to brand experiences, digital and hybrid remain hot topics. We are currently experiencing a trend towards regional events, with many small events held in different locations. Bundled with digital exhibits, communication and analytics tools, the roadshow becomes hybrid today. 

The vaccination campaign in Germany is in full swing, lockdowns are being lifted, and the mood in the population is rising noticeably. VOK DAMS also noticed cautious optimism on the customer side. Live events are on the rise. Already 26% of all currently incoming inquiries relate to the planning of physical events in mid-2021.  

However, the digital and hybrid impact will remain the same post COVID-19. There is no going back and there are many exciting opportunities. If digital components are bundled with a roadshow, the event experiences a real boost with regards to customer centricity. While the physical aspect of hybrid roadshows scores with direct and personal contact and multi-sensory approach, the focus of the digital component is on customer insights, reach and measurement of success.