The current experiential trend is a sway towards regional events, with many small events held in different locations as a roadshow, combined with digital assets. Find out how hybrid roadshows increase the brand awareness and the personal connection to the brand, its products and services. Gain insights into how hybrid roadshows can boost target group centricity and lead to measurably successful campaigns. And get to know our fours hacks for successful hybrid roadshows.
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Hybrid events have experienced a real boost in the past year. And the immense potential of hybrid events is far from being exhausted. When it comes to brand experiences, digital and hybrid remain hot topics. We are currently experiencing a trend towards regional events, with many small events held in different locations. Bundled with digital exhibits, communication and analytics tools, the roadshow becomes hybrid today.
The vaccination campaign in Germany is in full swing, lockdowns are being lifted, and the mood in the population is rising noticeably. VOK DAMS also noticed cautious optimism on the customer side. Live events are on the rise. Already 26% of all currently incoming inquiries relate to the planning of physical events in mid-2021.
However, the digital and hybrid impact will remain the same post COVID-19. There is no going back and there are many exciting opportunities. If digital components are bundled with a roadshow, the event experiences a real boost with regards to customer centricity. While the physical aspect of hybrid roadshows scores with direct and personal contact and multi-sensory approach, the focus of the digital component is on customer insights, reach and measurement of success.