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The whitepaper "Live+ Marketing Automation - Data-driven Events" focuses on customer data. Data collected by marketing automation during events. Data that leads to successful, customized and automated content in marketing campaigns. It’s all about customer centricity. With Live+ Marketing Automation, VOK DAMS creates the holistic customer journey closing the gap between live and digital.
Today’s marketing automation is the defining topic in all marketing and sales departments. A study by Dun & Bradstreet states that 83 percent of the B2B marketers surveyed said that they will increasingly invest in data analysis. This illustrates that data is of key importance and will increasingly become the key currency of marketing.
VOK DAMS develops events and live-marketing automation solutions based on data from marketing that go beyond traditional marketing and lead to sales.
The first goal is the intelligent control of content across all touch points in order to consider current and potential customers individually at any point of the customer journey. Secondly, transparency in the sales funnel: The success of a campaign becomes quantifiable through a complete documentation. And thirdly, successful, data-based post-event campaigns.
From strategic planning (Live-Marketing Intelligence) and content to technical implementation (Event Analytics), VOK DAMS offers a decisive basis for connecting the live channel to marketing automation. Live+ Marketing Automation is supported by all current marketing automation solutions such as Marketo, Adobe Campaign, Oracle, Salesforce, AVANCE, EVALANCHE or HubSpot.
