The consistent step from brand world to corporate experience center
Personal encounters with brands is one of the most important success factors in contemporary marketing. With the step from the Brand World to the Corporate Experience Center, VOK DAMS creates a brand experience in which the brand can be experienced with all senses.
A staged space, which releases thinking through colors, music, sounds, images and exhibits, allows customers to experience more than just a product. In addition to emotions, it is also about interaction. Modern users want to actively participate and gain experience in dealing with the brand. Today, prosumers are the contact persons for brands.
Based on the successful IBM Watson IoT project, the Corporate Experience Center is presented in the following study.