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WHITEPAPER

BOOST YOUR LIVE-MARKETING WITH NFTs

Brands are now confronted with a new world of digital consumption and traditional marketing is being turned on its head. The key value of Non Fungible Tokens (NFTs) is that owners can now be sure that digital objects are originals. Find out what is behind this development and what are the NFT possibilities in live-marketing in our whitepaper „Boost your live-marketing with NFTs“.

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marketing

BOOST YOUR LIVE-MARKETING WITH NFTs

2021 is the year of the NFTs. They dominate the headlines and fascinate people. For the first time blockchain technology is making waves in the art market and marketing. NFTs fit perfectly into the current – all digital / always online zeitgeist. In a world, that has taken a giant step in digitization in just one year and in which most people's reality is more online and virtual than ever, NFTs are an almost logical consequence.

NFTs primarily appeal to fans and collectors, i.e. people who are enthusiastic about certificates of authenticity. They create the opportunity to let customers participate in the brand in a completely new way. The brand experience finds a new, strong digital path that is ideally used in addition to any live-marketing campaign. Completely new opportunities are emerging here for marketing that have by no means been exhausted yet. Especially for companies that rely on innovation, exclusivity and luxury of their products, NFTs are ideal as a supplement to their marketing strategy.

With NFTs we transform brand experiences into unique (collectible) objects in the form of digital products, distinctive images and unforgettable moments in the form of e.g. (multimedia) audio, image or video files. We let customers participate in the brand, strengthen existing fandom and create new ones. 

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Tania Nazzal

tnazzal@vokdams.de

+49 202 38 907 -100